Beauty Myth in STARSTUKK

STARSTRUKK(Feat. Katy Perry) by 3OH!3 reflects the beauty myth. The video is about two guys who take coins out of a fountain and have a lot of women running towards them. In the end of the video it is shown that it was all just a fantasy that they had and the only people there were security guards. This video portrays the different aspects of the beauty myth.

The clothing worn by the women displays the idea of femininity. Many of the women are wearing low cut shirts, others are wearing sports bras and in general the women were wearing very feminine clothes. This was done to make the women look as feminine as possible. Their femininity is expressed through the clothing that they are wearing. In one scene of the video a women was starting to rip her clothing off. The reason behind this was to make her look desperate for the men she was running to. This also makes her look more vulnerable which is a trait of being feminine.

The video represents the dependency on men. The scenes in which the women run towards the men are shot in slow motion. This was done to strengthen the dependency on men. It was also done to make them look more feminine. Showing women running tends to make them look more feminine and especially since the camera was pointing towards their upper body. The scene makes them look dependent on the men because they are running towards them and they have looks of obsession on their faces. The women look like they need the men to survive.

The video represents women's dependence on men in another way. During some parts of the video the women who are running towards the men have fantasies about them. One of those fantasies is of the two men going through a nice background in a boat and the two men are wearing formal outfits with a bottle of champagne in their hands. What this fantasy represents is that the women wants a nice handsome man to depend on. Another one of the fantasies is of the two men in an alley who look like greasers and have just beat up another guy. On one of the men there is a visible cut from the fight. This fantasy shows that she wants a man that can protect her from evil. In another fantasy shown the girl dreams of the two men in stereotypical British costumes shooting their album vinyl. This represents that the women wants an elegant man who can protect her. All of these fantasies have one thing in common and that is the women's dependence on the men.

This video exploited many different aspects of the beauty myth. It showed how women would have to dress to be considered beautiful and how women have to be dependent on men in order to be beautiful. The idea behind the video is to exploit women by showing their dependence on men. This dependence on men is shown during fantasies that the women have.